This very cool new concept store has something unusual, an express bar that faces the hallway of the shopping centre, completely separate from the full bar inside. Another unusual feature is its diversity concept--most stores in HK are staffed by ethnic Chinese, but this one goes out of the way to hire some non-Chinse. Cool decore include funky red tile on one wall, a large reddish reflective mirror slanting up the side of the main room, and a large picture window facing Nathan road.